Indian TV prices to rise 3%-10% in Jan 2026 due to chip shortage, weaker rupee, and rising AI chip demand.

Indian TV prices are projected to rise 3% to 10% starting January 2026 due to a global memory chip shortage and a weakening rupee, which fell below 90 per dollar. Surging demand for AI-related chips has driven up prices for DRAM and flash memory, with some increases reaching 500% to 1,000%. Manufacturers like Haier and Super Plastronics face rising import costs for key components, with limited domestic value addition. Despite a recent GST reduction boosting sales, higher prices may offset gains as demand slows. Supply challenges and cost pressures are expected to persist through mid-2026.