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flag Canada updates financial literacy strategy, pushes for regulated, trustworthy planning to boost public confidence.

flag Canada is renewing its national financial literacy strategy to boost long-term financial resilience, emphasizing youth education, clearer financial advice standards, and a shift toward future-focused decision-making. flag Ontario proposes regulating the titles "financial planner" and "financial advisor" to reduce consumer confusion and build trust, requiring qualified professionals and a duty of care. flag Despite progress in economic recovery, many Canadians lack financial confidence, with most not working with planners due to cost, distrust, or confusion. flag The profession is evolving to prioritize accessibility, empathy, and technology integration, aiming to position financial planning as a trusted, holistic service for all.

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