Roku CEO sold $2.76M in shares Dec. 11; stock rose 1.1% next day despite projected annual loss.

On December 11, 2025, Roku CEO Anthony Wood sold 25,000 shares for about $2.76 million. The next day, the stock rose 1.1% to $107.47 amid a JPMorgan upgrade to an overweight rating and a higher price target of $125. Despite strong Q3 earnings—$0.16 EPS versus a $0.07 estimate and 14% revenue growth—Roku posted negative margins and analysts project a $0.30 per share loss for the year. Insider selling totaled nearly 416,000 shares in three months, while institutional ownership remains at 86.3%.