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flag A new survey shows most Americans prefer gifts over experiences, with generational differences and financial stress shaping holiday giving.

flag A new survey released on December 11, 2025, finds that 62% of Americans believe gifts are more important than experiences during the holiday season, though 38% still prioritize shared moments. flag The data, collected from over 2,000 adults nationwide, shows a generational divide, with millennials and Gen Z favoring experiences, while Gen X and baby boomers lean toward physical presents. flag The study also notes rising concerns about gift-giving stress and spending, with nearly half of respondents citing financial pressure as a major holiday burden.

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