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flag Instagram launches "Your Algorithm" tool, letting U.S. users see and adjust their Reels interests.

flag Instagram has launched "Your Algorithm," a new feature in the Reels tab that lets users view and adjust the topics the platform believes they’re interested in based on their activity. flag Available in the U.S. and rolling out globally in English, the tool uses AI to display top interests and allows real-time adjustments to see more or less of certain content. flag Users can also share their interest summaries on Stories. flag The update aims to increase transparency and user control over content curation, part of Meta’s broader effort to respond to regulatory and public concerns about algorithmic influence.

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