ChatGPT was New Zealand’s most downloaded free app in 2025, reflecting strong AI adoption.

In New Zealand’s 2025 app and game rankings, ChatGPT topped the list of most downloaded free apps on both iPhone and iPad, reflecting widespread adoption of generative AI. Local favorites like the Z Energy App, 2degrees, and New World also ranked highly. Paid apps saw strong demand for navigation and educational tools, including NZ Driving Theory Test and Te Aka Māori Dictionary, while Procreate led paid iPad downloads. Mobile gaming remained popular, with titles like Minecraft: Dream it, Build it! and NBA 2K25 Arcade Edition leading. New Zealand-developed apps Explore POV and DREDGE won Apple’s 2025 App Store Awards, highlighting the country’s growing influence in global app innovation.