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flag The World Food Travel Association launched the Taste of Place Movement to protect traditional cuisines and support local food producers globally.

flag The World Food Travel Association has launched the Taste of Place Movement, a global effort to preserve traditional cuisines and support local food producers amid threats from climate change and cultural erosion. flag The initiative will create a digital platform with a worldwide directory of food producers, a cultural encyclopedia, a global magazine, and a community hub for sharing stories. flag Led by Erik Wolf, the project emphasizes authenticity and social impact, inviting public support through tax-deductible donations. flag The WFTA also honored Francesc Fusté-Forné with its 2025 Lifetime Achievement Award.

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