The EU is investigating Google for using publisher content to train AI without compensation, potentially violating antitrust rules.

The European Union has launched an antitrust probe into Google over its use of online content from publishers and YouTube to train AI models, focusing on whether the company gained an unfair advantage through AI Overviews and AI Mode without compensating creators or offering opt-outs. Regulators are assessing if Google’s practices violate competition rules by favoring its own services and limiting rivals’ access. The investigation, conducted under existing EU laws, could result in fines up to 10% of Google’s global revenue. Google says the probe could stifle innovation and emphasizes collaboration with creators. The EU stresses the case targets behavior, not nationality, and has notified U.S. authorities.