Life360 adds targeted ads using acquired tech, boosting revenue without selling user data.

Life360, a family location-sharing app with 91.7 million monthly active users, is adding targeted advertising via its $120 million acquisition of Nativo, aiming to generate revenue without selling user data. Ads will target broad user segments like grocery shoppers or car buyers using internal data, keeping information within its ecosystem to protect privacy. The move, which hasn’t altered the app’s core features or user experience, follows a 28% year-on-year growth in Australia and New Zealand, where it now has 3.2 million users. Despite a share price drop from $48 to $36.35 due to investor skepticism, the company maintains the strategy supports its mission as a family-focused “super app” with multiple revenue streams.