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flag Instacart now lets users shop, browse, and pay for groceries in ChatGPT using natural language.

flag Instacart has launched a direct grocery shopping and checkout feature within ChatGPT, becoming the first retailer to enable end-to-end purchases through OpenAI’s AI interface. flag Users can now generate shopping lists, browse real-time inventory, and complete secure payments using OpenAI Instant Checkout—all via natural language prompts like “Help me shop for apple pie ingredients.” The integration, powered by OpenAI’s Agentic Commerce Protocol, links to Instacart’s network of over 1,800 retailers and real-time fulfillment system, enabling fast delivery or pickup. flag Available on web and mobile, the feature is part of broader AI-driven commerce partnerships with major retailers.

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