UK parents spend £117 avg per child on new winter clothes, citing growth, wear, and trends.

UK parents are expected to spend an average of £117 per child on winter clothing, with 89% buying new coats, 86% new jumpers, and 80% replacing wellington boots, according to a survey of 2,000 parents. The main reasons for purchases include outgrowing clothes (80%), wear and tear (58%), and damage (40%). Nearly a third buy new items to keep up with trends. Despite rising prices—80% say clothing is more expensive than last year—many are stretching budgets by buying one size up or passing on outgrown clothes. Quality and comfort are top priorities. Sales of items like wide-leg joggers and plaid jumpers have increased. Experts recommend focusing on mix-and-match potential and long-term value.