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Federated Farmers launched a holiday-themed campaign to urge New Zealand to adopt a national strategy against invasive pests causing widespread environmental and economic damage.
Federated Farmers in New Zealand has launched “The Twelve Pests of Christmas,” a campaign using a festive twist on the classic song to highlight the growing damage caused by invasive species like possums, feral pigs, deer, and wilding pines.
The initiative, featuring a digital billboard near Parliament, aims to raise awareness about the economic and environmental harm pests inflict on farms, forests, and native wildlife.
Farmers report losses from destroyed pasture and injured livestock, while current control efforts are criticized as underfunded and fragmented.
The group is urging the government to adopt a unified national strategy with stronger coordination, leadership, and funding to address the escalating crisis.
Los agricultores federados lanzaron una campaña con el tema de las vacaciones para instar a Nueva Zelanda a adoptar una estrategia nacional contra las plagas invasoras que causan daños ambientales y económicos generalizados.