Citi maintains Buy rating on Meta, citing cost cuts boosting profits and funding AI/metaverse growth despite near-term challenges.

Citi keeps its "Buy" rating on Meta Platforms, citing long-term gains from recent cost cuts in infrastructure and staffing. The bank believes savings could boost profits and fund AI and metaverse initiatives. Despite near-term challenges like ad market shifts and competition, Citi remains confident in Meta’s financial strength and leadership in digital advertising, particularly its AI-powered ad targeting and expanding ecosystem. Execution and market conditions will still influence performance in 2025.