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Beauty scam losses near £50K in 2025, with fake products sold online via social media.
Santander UK warns of a surge in beauty treatment scams, with nearly £50,000 lost in 2025, averaging £227 per victim.
Fraudsters promote fake or counterfeit cosmetics, botox, fillers, and perfumes via social media and private messaging apps, using influencer-style content and unrealistically low prices.
About two-thirds of victims are women.
Scammers lure people with discounted offers, then move conversations to private platforms to collect payments via bank transfer or payment links, leaving victims with no product.
Experts caution that fake products may be unsafe, ineffective, and pose serious health risks.
Authorities urge consumers to verify brands through official websites, avoid suspiciously low prices and flash sales, and be wary of accounts with little engagement.
The holiday season is expected to see increased scam activity, prompting warnings to protect both finances and health.
La estafa de belleza pierde cerca de £ 50K en 2025, con productos falsos vendidos en línea a través de las redes sociales.