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flag Beauty scam losses near £50K in 2025, with fake products sold online via social media.

flag Santander UK warns of a surge in beauty treatment scams, with nearly £50,000 lost in 2025, averaging £227 per victim. flag Fraudsters promote fake or counterfeit cosmetics, botox, fillers, and perfumes via social media and private messaging apps, using influencer-style content and unrealistically low prices. flag About two-thirds of victims are women. flag Scammers lure people with discounted offers, then move conversations to private platforms to collect payments via bank transfer or payment links, leaving victims with no product. flag Experts caution that fake products may be unsafe, ineffective, and pose serious health risks. flag Authorities urge consumers to verify brands through official websites, avoid suspiciously low prices and flash sales, and be wary of accounts with little engagement. flag The holiday season is expected to see increased scam activity, prompting warnings to protect both finances and health.

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