Audi launches electric SUV E7X in China, featuring new logo and LiDAR, with potential EU expansion.

Audi has unveiled its new electric SUV, the E7X, developed in a joint venture with SAIC in China, featuring a typeface-only logo instead of the traditional four-ring emblem. Built on platforms shared with MG’s IM series, the E7X exceeds 5 meters in length with a wheelbase over 3 meters, and offers rear- and all-wheel-drive variants with up to 800Nm of torque. Battery capacity and range are not yet disclosed. The vehicle includes LED lighting, large wheels, flush door handles, and a roof-mounted LiDAR pod. Interior details remain pending, but it is expected to follow the E5’s minimalist, screen-heavy design. The E7X will debut at the Beijing Motor Show in April and launch in China, with the nameplate already registered in Europe, suggesting potential future expansion. This aligns with Volkswagen Group’s push to exempt Chinese-built models from the EU’s 20.7% tariff, introduced in 2024, arguing that such vehicles were developed before the policy took effect.