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flag UW-Madison won the 2025 Big Ten blood drive, sparking a 319% donation surge and earning $1M to save up to 250,000 lives.

flag The University of Wisconsin-Madison won the 2025 Big Ten “We Give Blood” competition, earning a $1 million prize for student and community health after leading a conference-wide surge in donations. flag The campaign recorded 83,043 donations—319% more than 2024—potentially saving up to 250,000 lives. flag UW-Madison surpassed last year’s winner, Nebraska, with over 15,000 donations, driven by a 168% increase in student donors and a campaign that leveraged college football culture and weekly challenges. flag A survey found 92% of participants are likely to donate again, highlighting long-term engagement. flag The effort addresses a national blood shortage, especially as younger donor participation declines. flag Blood is needed every two seconds in the U.S. for trauma, cancer, childbirth, and premature infants.

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