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flag UK flu surge prompts experts to recommend cheaper generic cold/flu meds over brands.

flag As flu cases rise in the UK, especially among children, experts urge consumers to save money by choosing generic or store-brand cold and flu medications over expensive branded options like Advil, Calpol, or Lemsip. flag According to Which?, these alternatives contain the same active ingredients, meet the same safety standards, and provide equivalent relief, despite common perceptions of brand superiority. flag With the H3N2 strain driving severe outbreaks in Australia and similar concerns in the UK, switching to cheaper generics is a cost-effective way to prepare for the winter illness surge without sacrificing effectiveness.

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