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flag Startup founders are refounding companies in 2025 to revive stagnating ventures through equity resets, mission overhauls, and leadership changes.

flag A growing number of startup founders are considering a "refounding" strategy—restructuring their companies by resetting equity, redefining mission, and rehiring key team members—to overcome stagnation and adapt to shifting market conditions. flag This approach, gaining traction in 2025, aims to revive struggling ventures by treating them as new startups, often involving significant leadership changes and renewed investor alignment.

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