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flag Jammu and Kashmir won an eco-tourism award at India’s tourism mart, highlighting sustainable travel progress.

flag Jammu and Kashmir Tourism received the Eco-Tourism Hotspot Award at the India International Tourism Mart in Hyderabad, December 4–6, 2025, recognizing its sustainable tourism efforts. flag The award highlights progress in promoting eco-friendly tourism across the region amid broader economic recovery initiatives. flag The J&K delegation showcased adventure, MICE, and wedding tourism, drawing strong interest from domestic and international travel professionals. flag Delegates held B2B meetings with tour operators and industry groups to strengthen tourism linkages, supporting ongoing promotional campaigns to boost domestic and global tourism.

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