Chef Heston Blumenthal reduces portions at The Fat Duck to £275 per person, citing personal appetite loss from weight-loss drugs, as part of a UK-wide trend.

Michelin-starred UK chef Heston Blumenthal has launched a smaller, more mindful menu at The Fat Duck, priced at £275 per person, after his own appetite diminished due to weight-loss injections like Ozempic and Wegovy. The new "Mindful Experience" features bite-sized, refined versions of signature dishes, encouraging slow, attentive eating. This shift responds to a growing trend in the UK, where rising demand for GLP-1 agonist drugs—often purchased privately due to long NHS waiting lists—has led to reduced appetites among diners. Other chefs, including Atul Kochhar, have similarly scaled back portions. Blumenthal says the change allows deeper appreciation of food and has been well-received, with most diners reporting satisfaction despite smaller servings.