Ceat expands globally with region-specific tyres for Europe, U.S., and Middle East, boosting exports and leveraging its Michelin Camso acquisition.

Ceat, a tyre maker under the RPG Group, is expanding globally by creating region-specific tyres for Europe, the U.S., and the Middle East, aiming to boost its export revenue, which currently makes up about 20% of sales. The company is customizing products for local road conditions, weather, and industries like wine production, with testing underway in Germany and the Nordic region. It sells 60% of its tyres in the replacement market, 20–25% to OEMs, and is integrating its $225 million acquisition of Michelin’s Camso brand to improve capacity and maintain premium positioning. Stable raw material prices and strong demand support its growth outlook.