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flag Bears Bourbon partners with UNC Athletics, donating sales to student-athlete scholarships and programs.

flag Bears Bourbon, a new spirits brand, has partnered with the University of North Carolina Athletics program to support its athletic initiatives. flag Proceeds from the bourbon’s sales will go toward funding student-athlete scholarships, facility improvements, and program development. flag The brand, inspired by the university’s mascot, the Tar Heel, was developed in collaboration with UNC alumni and local distillers. flag It is now available for purchase online and in select retail locations across North Carolina.

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