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Ulta Beauty raised 2025 forecasts, citing strong holiday demand and better performance from affordable products and marketing.
Ulta Beauty raised its 2025 sales and profit forecasts, projecting $12.3 billion in net sales and earnings per share of $25.20 to $25.50, citing strong holiday demand for makeup, skincare, and fragrances.
Third-quarter results beat expectations with $2.86 billion in sales and $5.14 in earnings per share.
The company credited affordable products, celebrity brands like Fenty Beauty, effective marketing, lower shipping costs, and reduced inventory loss for improved performance.
Despite economic uncertainty, growth was driven by younger shoppers, and shares rose 5% after hours.
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Ulta Beauty elevó las previsiones de 2025, citando una fuerte demanda de vacaciones y un mejor rendimiento de productos asequibles y marketing.