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flag Ulta Beauty raised 2025 forecasts, citing strong holiday demand and better performance from affordable products and marketing.

flag Ulta Beauty raised its 2025 sales and profit forecasts, projecting $12.3 billion in net sales and earnings per share of $25.20 to $25.50, citing strong holiday demand for makeup, skincare, and fragrances. flag Third-quarter results beat expectations with $2.86 billion in sales and $5.14 in earnings per share. flag The company credited affordable products, celebrity brands like Fenty Beauty, effective marketing, lower shipping costs, and reduced inventory loss for improved performance. flag Despite economic uncertainty, growth was driven by younger shoppers, and shares rose 5% after hours.

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