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flag Xinjiang welcomed over 2.1 million international tourists in 2025, up 6% from 2024, due to easier visas and improved infrastructure.

flag In 2025, Xinjiang Uygur Autonomous Region saw over 2.1 million international tourists in the first ten months, a 6% rise from the previous year, driven by easier visas, digital payments, and improved infrastructure. flag Travelers from Europe, North America, and Southeast Asia praise the region’s scenic beauty, cultural sites, safety, and welcoming locals, with many expressing surprise at the positive experience compared to prior Western media portrayals. flag The region aims to attract over 400 million tourists annually by 2030, generating more than a trillion yuan in revenue and creating over 1.5 million jobs.

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