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Xinjiang welcomed over 2.1 million international tourists in 2025, up 6% from 2024, due to easier visas and improved infrastructure.
In 2025, Xinjiang Uygur Autonomous Region saw over 2.1 million international tourists in the first ten months, a 6% rise from the previous year, driven by easier visas, digital payments, and improved infrastructure.
Travelers from Europe, North America, and Southeast Asia praise the region’s scenic beauty, cultural sites, safety, and welcoming locals, with many expressing surprise at the positive experience compared to prior Western media portrayals.
The region aims to attract over 400 million tourists annually by 2030, generating more than a trillion yuan in revenue and creating over 1.5 million jobs.
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Xinjiang acogió a más de 2,1 millones de turistas internacionales en 2025, un 6% más que en 2024, debido a visas más fáciles y una infraestructura mejorada.