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Local music in NZ and Australia saw sharp declines in streams and visibility on Spotify Wrapped 2025, with international acts dominating.
Spotify Wrapped 2025 highlights a continued decline in local music visibility across New Zealand and Australia, with international acts dominating streaming charts and few new regional artists featured.
In New Zealand, local tracks made up just 3.8% of streams in 2025, down sharply since 2021, while in Australia, classic hits from the 1980s to 2010s led the most-streamed lists, and only ROSÉ appeared in the top 10 most-discovered artists.
Despite strong domestic talent, new Australian artists struggle to gain traction amid global competition and algorithmic favoritism toward legacy music.
Advocates cite systemic issues, including inadequate support models and low revenue share for local creators, calling for policy reforms similar to those in France, Canada, and Australia.
La música local en Nueva Zelanda y Australia experimentó una fuerte disminución en las transmisiones y visibilidad en Spotify Wrapped 2025, con actos internacionales dominantes.