Cadillac will unveil its Formula 1 team livery during the 2026 Super Bowl, marking its debut as a U.S. team in the sport.

Cadillac will reveal its Formula 1 team livery during the Super Bowl on February 8, 2026, marking its entry into the sport as the first American team in years. The high-profile ad, costing an estimated $8 million, aims to introduce the new Cadillac F1 Team to a broad U.S. audience, leveraging the Super Bowl’s massive viewership. The team, led by CEO Dan Towriss, positions itself as an underdog competing against established European teams. Ford is also returning to F1 next season as a technical partner with Red Bull Racing, while Cadillac joins Haas as another American presence in the series.