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Sales of whole foods like jacket potatoes and butter surged at Waitrose, driven by health concerns and weight-loss medications.
Sales of jacket potatoes, butter, and full-fat dairy have surged at Waitrose, reflecting a broader shift away from ultra-processed foods, driven by health concerns and the use of weight-loss medications.
Large potato sales rose 33%, and "jacket potato" searches jumped 178%.
Consumers are favoring whole, natural ingredients like organic milk, salted butter, premium olive oil, and high-quality proteins such as ray wings, with some items seeing sales increases of up to 56%.
Demand for mock meats, sliced bread, and certain specialty chocolates declined.
A survey found 57% of customers sometimes replace meals with snacks, likely due to reduced appetite from weight-loss treatments.
The trend highlights a growing preference for minimally processed, flavorful foods over low-fat or diet alternatives containing added sugars and stabilizers.
Las ventas de alimentos enteros como patatas y mantequilla aumentaron en Waitrose, impulsadas por preocupaciones de salud y medicamentos para perder peso.