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flag Japan's matcha shortage, caused by extreme heat, has cut yields by 20–30% and driven prices to a 20-year high.

flag Japan’s matcha industry is in crisis due to extreme heat during the 2025 growing season, which reduced yields by 20–30% and lowered tencha quality, driving prices to a 20-year high of 8,235 yen per kilogram. flag Rising global demand, fueled by matcha’s health benefits and popularity in cafes and beverages, cannot be met amid climate-sensitive production. flag As extreme weather disrupts supply, some businesses are turning to more resilient alternatives like hojicha and genmaicha. flag The situation highlights the vulnerability of specialty crops to climate change and the urgent need for sustainable practices to ensure long-term stability.

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