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Japan’s matcha harvest fell 20–30% in 2025 due to heat, raising prices to a 20-year high.
Japan’s matcha industry faces a severe crisis in 2025 due to extreme heat disrupting tea production, causing a 20–30% drop in harvests and lowering tencha quality.
This has driven prices to a 20-year high of 8,235 yen per kilogram.
Rising global demand, fueled by matcha’s health benefits and popularity in cafes and beverages, is outpacing supply, which is increasingly threatened by climate-sensitive growing conditions.
In response, some beverage menus are shifting to more resilient alternatives like hojicha and genmaicha.
The situation highlights the growing vulnerability of agricultural products to climate change.
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La cosecha de matcha en Japón cayó un 20-30% en 2025 debido al calor, elevando los precios a un máximo de 20 años.