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flag Japan’s matcha harvest fell 20–30% in 2025 due to heat, raising prices to a 20-year high.

flag Japan’s matcha industry faces a severe crisis in 2025 due to extreme heat disrupting tea production, causing a 20–30% drop in harvests and lowering tencha quality. flag This has driven prices to a 20-year high of 8,235 yen per kilogram. flag Rising global demand, fueled by matcha’s health benefits and popularity in cafes and beverages, is outpacing supply, which is increasingly threatened by climate-sensitive growing conditions. flag In response, some beverage menus are shifting to more resilient alternatives like hojicha and genmaicha. flag The situation highlights the growing vulnerability of agricultural products to climate change.

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