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flag Hyatt expands luxury lineup in 2026 with 170+ new hotels, focusing on wellness and personalized experiences.

flag Hyatt Hotels Corporation is expanding its luxury segment in 2026 with new leadership and over 170 hotels in its global pipeline. flag Tamara Lohan, brought in via the 2023 Mr & Mrs Smith acquisition, leads luxury brand strategy, focusing on personalization and authentic experiences. flag Key openings include Miraval The Red Sea in Saudi Arabia, Park Hyatt locations in Tokyo, Cancun, and Vancouver, Alila Mayakoba in Mexico, and new Unbound Collection properties in Frankfurt and Nice. flag The move reflects growing demand for transformative, wellness-focused travel.

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