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Global smartphone shipments to grow 1.5% in 2025, led by Apple’s strong sales and China’s rebound.
Global smartphone shipments are forecast to grow 1.5% in 2025 to 1.25 billion units, driven by Apple’s strong iPhone 17 series sales and a rebound in China, where Apple gained over 20% market share.
Apple’s shipments are expected to reach 247 million units, boosting revenue past $261 billion.
However, 2026 shipments are projected to decline 0.9% due to memory chip shortages, rising component costs, and Apple delaying its next base iPhone to early 2027, reducing iOS shipments by 4.2%.
Average selling prices are expected to rise to $465, pushing market value to a record $578.9 billion despite lower unit sales.
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Los envíos globales de teléfonos inteligentes crecerán un 1.5% en 2025, liderados por las fuertes ventas de Apple y el repunte de China.