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Germany probes Apple’s app tracking changes over lingering fairness concerns.
Germany’s antitrust authority is assessing Apple’s updated App Tracking Transparency prompts, following concerns that the company’s original design favored its own services.
Apple modified the wording and formatting of consent requests to improve neutrality, but regulators remain concerned about Apple’s use of attribution for ad measurement without user consent, which may still disadvantage third-party developers.
The review includes input from industry stakeholders and data protection authorities, with a final decision pending after a market test.
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Alemania investiga los cambios de seguimiento de aplicaciones de Apple por preocupaciones persistentes de equidad.