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flag So Pretty's NHL-licensed jewelry collection sold out quickly after launching in November 2024.

flag Canadian jewelry brand So Pretty has launched a new NHL-licensed collection featuring gold vermeil necklaces and pendants for all 32 NHL teams, designed for female fans seeking stylish, wearable team pride. flag The collection, priced $98 to $259, sold out quickly upon release in November 2024, with strong pre-order demand. flag The partnership began when an NHL licensing manager, impressed by a gift of So Pretty jewelry, initiated the collaboration. flag The brand, founded in 2005, emphasizes affordability, diversity, and timeless craftsmanship. flag The full collection is available at Soprettycaracotter.com/pages/nhl.

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