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Beijing's 2025 food campaign boosts historic eateries, blending tradition and innovation to attract tourists.
In 2025, Beijing is promoting its culinary heritage through a citywide campaign led by the municipal government and Sina Weibo, spotlighting historic eateries like Cuihualou, revived in 2018.
Chef Wang Peixin, a national model worker, is reimagining classic dishes with modern techniques while preserving tradition, including a paper-thin egg white sheet and roast duck sushi.
The initiative, tied to China’s 240-hour visa-free transit policy, has sparked over 100,000 online discussions and drawn domestic and international visitors, including foreign tourists who praise the food and cultural storytelling.
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La campaña alimentaria de Beijing 2025 impulsa los restaurantes históricos, mezclando tradición e innovación para atraer turistas.