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Greggs launches £3.95 Christmas cards with free sausage roll redemption, targeting holiday stress.
Greggs has launched a new Christmas card line priced at £3.95, each including a free sausage roll or vegan sausage roll redeemable via a heat-activated code.
The cards, available through a partnership with Moonpig, offer personalization options, such as adding a loved one’s face to a sausage roll image.
The initiative targets holiday shopping stress, with a survey showing 43% of people feel anxious about Secret Santa exchanges and 67% often buy gifts last minute.
Greggs says 33% of respondents would welcome a sausage roll as a gift, and 10% said it would make their Christmas.
The brand aims to spread joy through small, thoughtful gestures.
Greggs lanza tarjetas navideñas de £3.95 con canje gratuito de rollos de salchicha, dirigida al estrés navideño.