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flag GLP-1 drugs like Ozempic are reshaping North American eating habits, reducing fast-food spending and boosting demand for healthier options.

flag GLP-1 drugs like Ozempic and Wegovy, originally for diabetes, are driving major shifts in eating habits across North America by reducing appetite and slowing digestion. flag A 2024 Kantar survey found 42% of Canadian users changed their eating habits, 34% ate less often, and 30% chose smaller portions. flag In the U.S., spending at fast-food and limited-service restaurants dropped 8% in the first year of use, threatening industry revenue. flag Many users now prefer grilled proteins, salads, and lower-sugar foods, cutting back on processed meals. flag As demand for these drugs grows, with projections of a tripling in Canada by 2030, fast-food chains may face lasting pressure unless they adapt to changing consumer behavior.

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