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flag AI and visa reforms boost China’s inbound tourism, driving experiential travel growth.

flag At the 2025 Xianghu Dialogue in Hangzhou, tourism leaders highlighted AI's growing role in personalizing travel, enhancing experiences through tools like virtual guides and real-time recommendations, and improving efficiency across the industry. flag China’s expanded visa-free access and major events like the Asian Winter Games and World Games boosted inbound tourism, with travelers increasingly seeking authentic cultural immersion. flag A joint report noted rising global demand for experiential travel, driven by AI and digital payments, as tourism is projected to contribute trillions to the global economy and support millions of jobs by 2035.

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