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A new radio campaign uses a fictional "ghoul" to fight mental health stigma and promote support.
A new radio campaign titled "GHOUL Be GONE" launched across multiple stations including B98, SL100, and Z100 Portland, aiming to raise awareness and support for mental health initiatives.
The campaign, led by hosts Johnjay and Rich, uses a fictional yet symbolic "ghoul" to represent mental health struggles, encouraging listeners to confront stigma and seek help.
The effort marks a collaborative effort among regional radio stations to promote wellness and community engagement.
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Una nueva campaña de radio utiliza a un "ghoul" ficticio para luchar contra el estigma de la salud mental y promover el apoyo.