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flag New Zealand fell short of its 2025 smokefree goal, with smoking rates at 6.8%, driven by inequities and policy rollbacks.

flag New Zealand missed its 2025 goal of reducing smoking rates to under 5%, with the national rate at 6.8% as of 2025, according to the NZ Health Survey. flag While smoking rates have declined since 2011–2012, disparities persist, with Māori at 15% and Pasifika at 10.3%. flag The repeal of the Labour government’s Smokefree 2025 Action Plan, including bans on sales to those born after 2009 and nicotine reduction measures, weakened progress. flag Experts say the lack of a coordinated national strategy, combined with rising use of new nicotine products, has stalled efforts despite youth smoking remaining below 3.2%.

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