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flag A 2025 Australian survey finds 39% support live animal exports, the highest in six years, challenging perceptions of widespread opposition.

flag A 2025 survey of over 25,000 Australians by Voconiq shows 39% believe the benefits of Australia’s live animal export trade outweigh the costs, the highest support level in six years, with 36% seeing balance and 25% favoring the costs. flag Presented at the Livexchange conference in Perth, the findings challenge widespread perceptions of public opposition, with Voconiq CEO Kieren Moffat urging the industry to shift from defensive to proactive dialogue. flag Young veterinarian Holly Ludeman, co-founder of The Livestock Collective, has led efforts to build trust through transparent, authentic communication, using real-world insights and a “treatment tripod” approach focused on communication, connection, and competency to counter misinformation and foster public understanding.

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