Atlanta rapper Latto rose to global fame in 2021 with her viral TikTok hit "Big Energy," which peaked at No. 3 on the Billboard Hot 100.

Atlanta rapper Latto, formerly Mulatto, achieved global fame in 2021 when her single “Big Energy” went viral on TikTok, fueled by user-generated content and a sample of Tom Tom Club’s “Genius of Love.” The track amassed over 300 million streams in its first month, peaked at No. 3 on the Billboard Hot 100, and launched a top-10 remix with Mariah Carey and DJ Khaled. Her rise reflects TikTok’s growing influence in music, where 84% of 2024’s Billboard Global 200 hits and 13 of 16 Hot 100 No. 1s originated from platform trends. Latto’s independent career, marked by early success and authentic engagement, exemplifies how the app reshapes music discovery and commercial success.