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Wimbledon’s grocery, a rural lifeline since 1906, went 24/7 with app access and self-checkout to survive closures and serve remote residents.
The Wimbledon Community Grocery in North Dakota, a nonprofit serving a rural food desert since 1906, launched a 24/7 self-service model in 2025, allowing customers to enter via phone app, scan items, and pay without staff.
This innovation, backed by digital surveillance and key fobs, helps reduce labor costs and maintain access to essentials like eggs, meat, and frozen foods in a region where the nearest grocery is up to 35 miles away.
The store has survived the closure of 47 other North Dakota grocery stores since 2014, remaining a vital lifeline for residents, especially seniors, who value its convenience and community ties.
El supermercado de Wimbledon, un salvavidas rural desde 1906, funcionaba las 24 horas del día, los 7 días de la semana, con acceso a aplicaciones y pago automático para sobrevivir a los cierres y servir a los residentes remotos.