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Lir Life Sciences hired a firm to boost investor outreach, spending CAD 750,000 on digital campaigns to advance its non-injectable obesity drug.
Lir Life Sciences Corp. has hired MCS Market Communication Service GmbH to provide digital investor relations services, including campaign development and online advertising, through May 17, 2026 or until funds are exhausted.
The company paid CAD 750,000 for the services, citing rising global demand and a weaker Canadian dollar as cost drivers.
The expenditure, which complies with CSE Policy 7.2, is intended to boost brand visibility and attract investors.
Lir expects to maintain sufficient cash to advance its GLP-1 transdermal patch program through key pre-clinical milestones, including Mini Pig studies, formulation development, and securing ingredients, while also expanding its intellectual property.
The company focuses on developing affordable, non-injectable obesity treatments.
Lir Life Sciences contrató a una firma para impulsar el alcance de los inversores, gastando 750,000 CAD en campañas digitales para promover su medicamento no inyectable para la obesidad.