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flag Kids are boosting movie theater attendance with family-friendly films, driving Hollywood’s recovery.

flag Children are driving a resurgence in movie theater attendance in the U.S., with PG-rated films like "Inside Out 2" and "A Minecraft Movie" leading box office success. flag These family-friendly releases, often based on popular franchises, appeal to young audiences who value shared, participatory experiences such as singing along and engaging with viral trends. flag Unlike adults, who often wait for home releases, kids prioritize immediate theatrical viewing to stay connected to online conversations. flag This shift has helped stabilize theater revenues, prompting studios and chains to focus on family-friendly content and improve in-theater experiences. flag As a result, children have become a key demographic shaping Hollywood’s release strategies and the industry’s recovery from pandemic-related declines.

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