Brown Friday, Nov. 28, 2025, launches the holiday season with eco-friendly, ethically sourced deals to promote sustainable shopping.

Brown Friday, observed on November 28, 2025, is a retail event marking the start of the holiday shopping season, similar to Black Friday but emphasizing sustainable and ethically sourced products. Retailers across the U.S. are promoting eco-friendly deals, fair-trade goods, and reduced waste initiatives. The day aims to shift consumer focus from excessive spending to responsible purchasing, with growing participation from major chains and independent businesses. It reflects a broader trend toward environmentally conscious shopping habits.