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War Room Brands acquires Simi wine from The Wine Group, adding the California label to its portfolio.
War Room Brands has acquired the Simi wine brand from The Wine Group in an undisclosed deal, adding the historic California label—known for its $15+ wines—to its portfolio.
The acquisition, part of a broader shift in the wine industry, comes as War Room continues its partnership with Total Beverage Solution for distribution.
Meanwhile, Bacardi’s Dewar’s Scotch is undergoing a rebranding, and WhiskyFest New York drew over a thousand attendees for a showcase of rare spirits.
In related news, Archer Roose launched a holiday meal donation campaign with World Central Kitchen, and Duck Club Bourbon, a new whiskey brand by Morningside Brands and Riley Green, launched in several Southern states with plans for wider release in 2026.
War Room Brands adquiere el vino Simi de The Wine Group, agregando la marca California a su cartera.