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flag Texas restaurants saw a 40% drop in alcohol sales in Nov. 2025 due to inflation, price hikes, and changing consumer habits.

flag Texas restaurants saw a notable drop in alcohol sales in November 2025, with nearly 40% reporting lower revenue compared to 2024, driven by inflation, rising prices, and shifting consumer habits. flag Many diners are cutting back on discretionary spending, including drinks, while Gen Z’s declining alcohol consumption and growing interest in non-alcoholic alternatives further contribute to the trend. flag To adapt, restaurants are hosting social events like trivia and watch parties to draw customers, though overall dining remains popular. flag The long-term effects on revenue and consumer behavior remain unclear.

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