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flag U.S. small businesses, especially rural ones, face rising stress in 2025 due to falling sales, high costs, and economic uncertainty.

flag Small businesses across the U.S., especially in rural areas, are facing heightened anxiety ahead of the 2025 holidays due to a tough year marked by declining sales, rising costs, and economic uncertainty. flag A national survey by Main Street America found 45% of nearly 1,300 small business owners reported lower profits this fall, with 56% in Iowa. flag Owners cite reduced foot traffic, higher shipping fees, tariffs on imported goods, inflation, and staffing challenges as major pressures. flag Retail and food and beverage businesses, particularly those with fewer than three full-time employees, report some of the lowest confidence levels since 2020. flag While niche businesses with loyal local followings are faring better, many struggle to restock inventory or maintain pricing, raising concerns about long-term sustainability.

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