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flag Hong Kong hosted the 92nd UFI Global Congress, marking its 100th anniversary, with a focus on innovation and trade show growth.

flag The 92nd UFI Global Congress, marking the organization’s 100th anniversary, was held in Hong Kong from November 19 to 22, 2025, under the theme “Shaping the Future.” Hosted at AsiaWorld-Expo and the Hong Kong Convention and Exhibition Centre, the event drew global exhibition leaders to discuss innovation, AI, and digital transformation in trade shows. flag Hong Kong’s strategic role as a bridge between Asia and global markets was highlighted, along with its world-class infrastructure and accessibility to the 87-million-person Greater Bay Area. flag Over 350 exhibitions and 9.17 million participants were recorded in 2025, with 10 new trade shows launched this year. flag A major announcement included the Phase II expansion of AsiaWorld-Expo, featuring a 20,000-seat indoor venue by 2028 as part of the SKYTOPIA development, reinforcing Hong Kong’s status as Asia’s exhibition capital and a key hub for international business and cultural exchange.

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