Gen Z is boosting UK wellness staycations, driving demand for hot tubs, saunas, and higher prices.

Gen Z travelers are driving a surge in wellness-focused UK staycations, with demand rising for amenities like hot tubs, saunas, and cold plunges. According to Awaze, Europe’s largest holiday home provider, 55% of UK bookings now include hot tubs—up from under 40% pre-pandemic—boosting weekly rates by 51% and occupancy by 45%. Younger couples and adult groups are the fastest-growing segment, favoring shoulder seasons and willing to pay an extra £250 per person for relaxation-focused breaks. The trend reflects a broader shift toward prioritizing mental and physical wellbeing, benefiting property owners who invest in wellness features.